Innovative products, much like Audi vehicles, require a different type of advertising; the advertisements themselves must be innovative and must truly embody the promise of the product. The Audi A7 Sportback H-tron, for example, uses a fuel cell mated with a hybrid battery and an additional electric-motor in the back to run – this innovation requires a carefully thought out advertising campaign, which is why Audi created “Disappearing Billboards” – billboards that similarly don’t leave anything behind. Now that’s advancement through technology. If you would like to read the full article please click on the link below:

http://www.adweek.com/adfreak/audi-emits-nothing-water-vapor-so-its-billboards-are-made-too-163650

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Audi Monterey Peninsula

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