Audi has recently revealed that it will not participate in the Super Bowl airwaves this year. The news broke a day after Ford Motors announced that Ford and Lincoln would not participate either. As of now, six brands have chosen to run a few ads during the Super Bowl this year, including: BMW, Kia, Lexus, Mercedes-Benz, Nissan, and Toyota. This year’s participation has decreased tremendously – in 2014, eleven auto brands aired commercials during the game. An Audi spokesperson said: “We were the first auto maker in our class to begin advertising in the Super Bowl in 2008 and we saw many follow us into the big game. Year-after-year, we’ve continued to see record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post-game.” If you would like to read the full article please click on the link below:

http://www.autonews.com/article/20150120/RETAIL03/150129985/audi-to-sit-out-super-bowl-for-first-time-in-7-years

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Audi Monterey Peninsula

3 Heitzenger Plaza Seaside, CA 93955
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