Marc Lichte is the design chief for Audi and was responsible for the Prologue, the concept car unveiled at the Los Angeles Auto Show. The Prologue foreshadows a new sleek design language at Audi.

Audi design has been criticized for being too similar across the range and Lichte has up to 11 new models to link and differentiate as Audi boldly goes into every market segment yet devised.

If you are interested about reading more of this article click the link below:

http://www.telegraph.co.uk/motoring/car-manufacturers/audi/11245889/Audi-design-chiefs-challenge.html

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